I’m not an expert when it comes to makeup, so I was excited to attend a class to learn more about how to do makeup from Jeana Licciardello, a professional makeup artist. This particular event was geared towards mothers and daughters since Mother’s Day is approaching.
Jeana is a South Jersey makeup artist and hairstylist. She also has a YouTube channel where she posts makeup tutorials and looks. I’d recommend checking out her everyday makeup look video to learn some of her tips and tricks. You can also follow her on Instagram @jrlicciardell0.
The event took place at In the Village in Woolwich, New Jersey. Besides makeup, they also do hair and spa treatments. The atmosphere is warm and inviting.
In the Village is a place where everyone knows everyone. The women who attended the makeup demonstration have had their hair or makeup done previously.
Tips from the makeup class:
use Artis brush dupes (which can be found at T.J. Maxx) instead of sponges to apply liquid foundation
for lashes closer to the center of your face, move the mascara wand inward
for lashes farther from your face, move the wand outward (creates sunrise effect)
use a little bit of powder at a time instead of using too much at once
use a lighter concealer to highlight underneath the eyes and brow bone
always use an eye primer before putting on eyeshadow so the color lasts longer
After the class, we had the option to purchase any products. In the Village has their own makeup and according to them it is cruelty free.
Everything is affordable for the most part. The prices are half of what you would pay at Sephora. For example, lip liners are about $20 at Sephora, but In the Village’s lip liners are $11. I ended up purchasing a pink highlighter and a nude lip liner.
I sat down with Jennifer Damminger, owner of Beauty Inside You Makeup Design, to learn more about what she does as a certified makeup artist. Jen is 29 years old and from Deptford, New Jersey. Not only did she receive her certification at Robert Fiance beauty school, she also has a clinical psychology degree and she is going to nursing school.
She has been doing makeup for a few years in the South Jeresey area. She does all types of makeup looks whether it’s special effects, proms, or weddings. Jen does it all. She does it well too.
The reviews on her website are mostly five stars for good reason. I recommend following her on Instagram @biy_makeup_ or on Facebook to see the beautiful looks she’s created on herself and others.
Below is an edited audio clip of the interview, and I have also typed up the interview for those who prefer reading over listening. Talking to Jen felt like talking to a friend, which is something I like.
Besides makeup, what else are you passionate about?
I went to Inspira. Then once I was in the medical lab, I was there for five years. I was so miserable there so I decided to leave and go to makeup school. I’m actually back doing phlebotomy at LabCorp. I’m also going to nursing school.
I’ve been wanting to do nursing for a really long time but I was never really ready for it—but I’m ready now. I love helping people. I love caring for them. That’s been a passion of mine since I’ve graduated high school. It’s really important to me. Art and makeup is a hobby and a passion—don’t get me wrong—but first and foremost I’m a care-giver. I love taking care of people, talking to them, and making them happy. With makeup, too, I love to just make them feel good about themselves.
What got you into makeup?
I’ve been an artist my whole life. I draw. I paint. I do it all. I started doing my makeup and people would come up to me all the time like, “Jen you do really good makeup.” And I’m like, “Maybe it’s something I should look into.” Then I started having a midlife crisis. I was like, “I don’t know. Should I go back to school for it?” My one girlfriend was like, “Yeah just do it.” So I did. It’s like another art outlet for me. It just another medium to work with.
(Photos in slideshow by Jen Damminger)
*How did you come up with the name Beauty Inside You Makeup Design?
If I’m going to start my own business freelancing, I got to do something that represents who I am. So I asked my husband and he said, “Beauty Inside You.” It has a nice ring to it and I like that. I also wanted my attitude and appearance not to be about just making people look pretty. You have to believe that you are beautiful first inside you and then I can help with the rest. That’s where the idea came from and the story behind it.
*Tell me a story when you made someone feel beautiful.
There’s been a lot of those moments. Recently, I’m doing my best friend Tara’s wedding. There are 14 girls that I’m putting makeup on at this wedding. When I did her makeup trial the other day for her surprise shower, she looked in the mirror and was like “Oh my God! I love it!” She was so excited and to know that one of my closest friends could trust me with their face made me feel really good.
What is the step-by-step process when you are doing someone’s makeup?
First, I always make sure everyone is moisturized. Once everyone is moisturized (good makeup is good skincare), I prime the face, get it ready, and then conceal anything under the eyes. I do color correction, and I conceal over any blemishes or dark spots. And then it depends on what kind of makeup you want. Either you want traditional or airbrushed. I airbrush a lot of my clients. I’ll airbrush you, get the foundation on, and then I start the contouring process where I contour and give that lifted effect to your face. After that, I do brows and eyes. And then I work on your lips. After all that, I do the lashes. Lashes go on last. After everything is done and they’re happy with everything, I set it with setting spray and they’re good to go. Every routine is different and every makeup artist is different, but that’s the routine I found is the most comfortable for me.
Do you have any makeup tips you would like to share?
My tip for people doing makeup is just do what you like. Don’t do anything else just because it’s the new trend or it’s what someone at Sephora told you. You don’t have to put pounds of makeup on your face to look beautiful. Just do a little bit to enhance what you already have and that is enough. Don’t feel like you have to pack it all on. I do because I like a nice mannequin face but that’s my style. My advice for anyone for makeup tips is just do what makes you happy.
What would you like to do in the future?
I would like to eventually maybe do a dead person. I would love to be a mortuary beautician here and there because I think that would just be cool. Maybe I’m really morbid for saying that, but I really would like to do that. I think it’s definitely something that would be different.
I would also like to do a nice special effects look on someone eventually because I do special effects looks too. In five years, I hope to be right where I am with my makeup.
Since prom season is coming up, are you getting a lot of bookings?
Proms tend to book last minute, so I’m just waiting. Prom’s are one of my favorite though because my prom girls always let me go ham on their face. Bright colors, lashes, deep contours. They don’t want anything natural. They just want it all. They want it to match their sequenced dresses and I’m cool with that.
You also do weddings.
Weddings are really good, but they are also very stressful. This is that person’s biggest day of their life so the expectation is really high. It can be very stressful, so my tip to any other makeup artist out there, especially with weddings, just stay calm.
Would you like to share one of your experiences with special effects makeup?
I’m currently working on a Freddy Krueger look. For his whole scarring and his face, you have to use a special silicone. It’s a two based silicone. I’ve never worked with it before, but it’s two steps. You have to mix it together like a science project. When you mix it together, it becomes this gel. Then you have to apply it to the face and let it set and dry. It’s something I never worked with. It’s called 3rd degree silicone and I’m really anxious to see how it turns out, but I don’t know—we’ll see.
It was hard finding makeup artists in South Jersey. Many artists are in North Jersey and Philadelphia. Do you see yourself expanding your business out of South Jersey?
I’m not about that scene. The big scene. I like staying low key. I like staying local. That’s just where I’m at. That’s who I am. If I ever go big, then maybe I’ll head up there and be a part of that scene, but I’m good with being in South Jersey and just being local and taking care of my girls down here.
*asterisks indicate additional questions excluded from the audio
Chelsea goes by “Glam Skull Beauty” on Instagram. (Photo by Chelsea Clement)
She created a festive skull look around the holidays. This is my favorite out of her skull inspired looks. (Photo by Chelsea Clement)
According to her blog, this is one of the funnest and wildest looks she has created. She re-created milk1422’s facecharts. Milk1422 is a facechart artist on Instagram. (Photo by Chelsea Clement)
Instagram is a place full of talented makeup artists from many backgrounds. Chelsea Clement, 28, is a beauty blogger known as “Glam Skull Beauty” on Instagram. She comes from a small town in Saskatchewan, Canada, and you need to check her out.
According to Chelsea, she came up with the name “Glam Skull Beauty” because she wanted something original that combined her favorite things—glam makeup looks and skulls.
She wasn’t passionate about makeup however until August 2016, a month before she started her Instagram. In February 2017, she started her blog under the same name.
Her following has grown quickly in less than a year with over 5,600 followers on Instagram and over 1,700 views on her blog. One of her posts she is proud of has gotten over 1,000 likes.
“I never imagined my following would grow like it has when I started my Instagram. I’m honestly shocked at how quickly it’s come in such a short time. I just post things I enjoy posting about and cross my fingers that others will enjoy it too!” said Chelsea.
Chelsea’s Instagram consists of makeup looks, swatches, and product layouts. Lately she has been doing mini series that center around a theme. Her most recent series being Disney.
Chelsea’s favorite Disney character is Stich from Lilo and Stich. This swatch is inspired from Lilo’s dress. For Lilo and Chelsea, family is important to both of them. (Photo by Chelsea Clement)
Flounder from The Little Mermaid inspired this look. Many of Chelsea’s looks are creative, wearable, and fun. (Photo by Chelsea Clement)
Chelsea used shadows from Colourpop and Makeup Geek to create Ariel. Part of her swatch covers her tattoo. Her tattoo is the name of her son Kaleb who is a huge part of Chelsea’s world. (Photo by Chelsea Clement)
Cinderella inspired this eye look. She used Urban Decay’s Full Spectrum palette. (Photo by Chelsea Clement)
She used Colourpop shadows to create Simba on her arm. Check out her Instagram for more Disney themed looks. (Photo by Chelsea Clement)
“I’ve never really been into Disney at all but I started this series because I know a lot of people are Disney fans and would enjoy it. My favourite character is Stitch from Lilo and Stitch because even though he doesn’t really talk, he’s a kindhearted little blue alien with a big heart—and he’s hilarious,” said Chelsea.
She enjoys doing mini series, and she is thinking of doing an Avengers or horror movie themed series next.
Speaking of eyeshadow palettes, she would love to collaborate with Colourpop, one of her favorite brands when it comes to eyeshadows.
Chelsea said, “I would love to create a palette with Colourpop with their pressed shadow formula. My palette would consist of half matte and half shimmer. I would probably put tons of bold colors in the palette along with some really nice neutral transition shades. The packaging would be all black with sleek lettering and there would be a skull symbol somewhere. It’d come with a brush and a decent sized mirror to make it travel friendly.”
If you love art and makeup, follow Chelsea on Instagram. She also writes detailed reviews on her blog. (Photo by Chelsea Clement)
Chelsea needs to do a tutorial on this look. Otherwise, people like me are going to struggle to re-create it next Valentine’s Day. (Photo by Chelsea Clement)
Chelsea collabs with other artists on Instagram. The theme for this collab was Avant-Garde. (Photo by Chelsea Clement)
She also used to do graphic designs in graphic forums before she got into makeup. All her graphics can be found on Deviant Art.
“I’ve always been a creative and artistic person. Makeup lets me bring that side of me out,” said Chelsea.
Her life may look “glamorous” from the outside, but Chelsea is a real person who happens to be a down-to-earth stay-at-home mom.
Before she posts anything beauty related on the Internet, she gets her son ready for school. When her son comes home, she helps him with his homework then she prepares dinner.
“I’m 28 and still have no clue what I want to do with my life. I possibly want to do something with makeup since that’s my most rewarding hobby as of yet. But as long as I raise my child right, that’s the only dream job I’d like to have,” said Chelsea.
For beauty bloggers who are just starting out, Chelsea shared this advice, “Don’t worry about the numbers. Everyone started at zero and worked their way up. If you don’t get 1,000 followers over night, don’t get discouraged. If you’re passionate about blogging, numbers shouldn’t matter at all as long as you’re doing what you love.”
I predict her following is going to grow due to her variety of content, consistency in posts, and her cool personality. It was a pleasure talking to Chelsea, and I’m excited to interview more talented artists.
Several people go to college not knowing the career path they want to take. This was the case for Leana Washington, a 19 year old independent makeup artist from New Jersey. She started school at Gloucester County College (now Rowan College at Gloucester County) in 2015 and left the same year.
She always had a passion for makeup. After college she started Grace Glam Beauty. Grace Glam Beauty is a website where people can book an appointment with Leana to get their hair and/or makeup done. Leana’s work can be seen on Grace Glam Beauty’s Facebook and Instagram. I’ve scrolled through her pictures on social media and her work is beautiful.
She currently goes to Jolie Health and Beauty, a cosmetology school in Cherry Hill, and she graduates on March 21st. At school she has learned how to do makeup, style hair, highlight and color hair, nails, and other services.
Recently she was hired as an assistant at Salon Bridgette in Swedesboro, New Jersey. She can’t style anyone just yet until she gets her license, but she does small things for now.
It was a pleasure talking to Leana. I hope her story inspires others to pursue their passion.
Those cheebones are popping and Leana’s client looks gorgeous! (Photo by Leana Washington)
This look screams nightime elegance. I would wear this to a masquerade ball. (Photo by Leana Washington)
Leana sure knows how to blend eyeshadow well. (Photo by Leana Washington)
This soft natural look created by Leana brings out her client’s inner beauty. (Photo by Leana Washington)
Leana is not afraid of using color to create this stunning sunset eye. (Photo by Leana Washington)
Leana created a fun roaring 20s makeup look for her client. (Photo by Leana Washington)
It’s hard putting on lashes, but Leana makes it look effortless. (Photo by Leana Washington)
How would you describe your makeup style?
It’s either dramatic or very classic everyday simple. I like to go in both extremes. I wear my expressions on my face with color, sharp winged eyeliner, red lipstick, and heavy blush. I wear my emotions on my face is the best way to describe my style. One of my favorite looks I created was during a time when I was a little bit depressed, so I wore some darker purples with a dark lip stain and a cat eye with dramatic lashes. I guess the stronger the mood the more dramatic I am with makeup. The more fun and flirty I feel the more casual it is. It’s fun to play with makeup and express yourself. For me it’s therapy.
What got you into makeup?
In general I really love makeup. I learn as much as I can when it comes to beauty and cosmetology, but I didn’t expect it to grow into what it is now. It was all very sudden when I started. For me I am pretty religious. It was like God was opening a door and wanted me to take a leap of faith. It was like he was saying trust me and just jump and I’ll help you fly, and that is what it felt like. Ever since then I’ve been flying, and it feels fantastic. I just got a job at a salon, and I never thought I could work at one.
Who inspires you the most?
When it comes to beauty, the top three people who inspire me would be Jaclyn Hill, Jackie Aina, and Mali Thomas. Their work is so inspiring. Jaclyn Hill and Jackie Aina are YouTubers who both have great personalities. Mali Thomas goes by Mali Magic on Instagram, and she is just so talented. She makes someone’s face look like a better version of themselves without completely changing their look and brings out their inner beauty. There’s just so much creativity in this field that goes unrated or underappreciated.
Where do you see yourself and Grace Glam Beauty in the future?
I see myself being fully booked and having a consistent flow of clients who come to me for hair and makeup or even nails. I want to work on people of all different ages, races, religion. I want to make as many people as I can feel beautiful.
I want to make as many people as I can feel beautiful.
My big plan would be to work specifically with weddings, big events, and celebrities. It would be myself and a team of others. I would also have a salon in New Jersey that wouldn’t just be a full service salon. It would be a spa partnered with a dermatologist. I want to have specialized services that you otherwise have to travel to cities like New York City, Las Angeles, Chicago, or Atlanta. I want to provide it here in New Jersey. I would have somebody running it for me, and I would be traveling and booked with celebrities or brides who need that extra attention.
Hair done by Leana. (Photo by Leana Washington)
Another picture of a client that got her hair done by Leana. (Photo by Leana Washington)
Beautiful curly locks Leana created. (Photo by Leana Washington)
Front view of the hair styled by Leana. (Photo by Leana Washington)
Do you have any beauty tips or tricks you would like to share?
Invest in skincare and make sure you are drinking water. Keep your skin healthy first if you want a good makeup application. If you want to feel good about yourself and have an easier time with makeup, make sure you are keeping your skin clean, healthy, and hydrated.
Has there been a time where you have been frustrated with the industry?
I have always been consistently frustrated at people who look down on others for their look. If I feel beautiful in green eyeshadow and blue lipstick everyday then that’s what I’m going to wear. I’m going to be happy, and I’m going to be comfortable. Nobody has the right to tell me that I should feel ugly or less beautiful.
If I feel beautiful in green eyeshadow and blue lipstick everyday then that’s what I’m going to wear.
Another thing that frustrates me is that a lot of people of color aren’t recognized enough by brands when it comes to shade ranges and when it comes to advertisements. It’s not fair. In general people say they want more diversity but then they throw in a light skinned black woman in there and that brings the issue of colorism. Men in beauty has also become a huge thing. And not everybody may like it or agree with it, but let people live their lives and be happy.
What would you say to a young black woman who is trying to get into the beauty industry?
I would tell them that they are beautiful. If they have a dream or idea, they have to go for it. Don’t procrastinate. Ask questions. Everything that you do is all up to you. You have to try as much as you possibly can. You have to learn as much as you possibly can. Don’t let anybody ever tell you that you can’t or you’re not beautiful. Eliminate the word no from your vocabulary.